Teams / Programmatic
PROGRAMMATIC DELIVERY / ILLUSTRATIVE WORKFLOW

Give every flight a clear path to delivery.

Bring spend, flight dates, and the remaining plan together so a trader can see which campaigns deserve attention.

Open the flight pacing tracker
Lime allocation pieces sit along a receding track of graphite flight blocks.
PROGRAMMATIC DELIVERY / A CONNECTED WAY TO WORK
THE SHIFT

Same team.
A different way to work.

WITHOUT A CONNECTED WORKFLOW

When someone has time.

A trader opens platform reports, updates a pacing spreadsheet, and works out which flights need a change. The check competes with launches, troubleshooting, and client questions.

WITH A CUSTOM WORKFLOW

A process that keeps moving.

A connected workflow could collect agreed spend, compare each flight with its plan, and prepare a prioritized review queue with the latest source timestamps.

WHAT THIS MAKES PRACTICAL

A daily delivery review for every active flight, with time left to investigate constraints before the final days.

THE WORKFLOW

Here’s how it
could come together.

A consistent pacing review across every flight, including the quiet underdelivery that is easy to miss.

  1. 01

    Start with the plan

    Bring together approved budgets, flight dates, reporting timezones, and any budget segments.

  2. 02

    Check spend in context

    Compare fresh spend with the agreed plan and keep incomplete data visible.

  3. 03

    Prepare the decision

    Show the remaining daily requirement alongside inventory, targeting, and platform constraints.

  4. 04

    Keep changes accountable

    A trader approves the adjustment and records what to check next.

WHAT GOES IN

Approved budgets, flight dates, daily spend, reporting timezones, and campaign owners.

WHAT COMES OUT

A delivery exception queue with plan variance, remaining requirements, data freshness, and an owner.

WHAT WE WOULD MEASURE
  • Flights reviewed against an agreed plan
  • Time spent preparing pacing checks
  • Time available to resolve a delivery constraint
PEOPLE KEEP THE FINAL CALL

Built to support
your judgment.

Traders review inventory, bids, targeting, and approval limits before changing delivery. A calendar-day calculation is a planning aid; it does not reproduce a DSP’s delivery logic.

TRY ONE BUILDING BLOCK

Start with something useful.

Bring a report into the pacing tracker here. The Flight Delivery Workspace concept shows how this could run across connected campaign data.

Open the flight pacing tracker
LET’S FIND YOUR FIRST WORKFLOW

What’s slowing
your agency down?

Bring one recurring headache and the tools you use.
That’s enough to start a useful conversation.

Discuss your workflow

Tell us what happens today.
We’ll explore what could work better.